Thursday, November 30, 2006

Listening? Not yet!

It would seem that most Indian marketers choose to simply hide behind the reasoning that "Volumes don't justify," for not acting on customer feedback:
  • After years of leaving feedback after feedback, I still cannot get a shirt with sleeves in length that fits me
  • After years of leaving feedback after feedback, I still cannot get trousers in waist size 33"
  • Last winter, I couldn't find a pullover in ANY Indian brand that was less wide at the wais t, than at the chest - they seem to only be designing for the unfit male - I had to finally settle for a foreign label that cost me a bomb. Shame I think.
This one beats me:
  • After years of feedback, I still cannot get a coffee bar to serve me soup (even a pour hot water in cup, over a sachet 'maggie' variety, sold at a premium over listed price?) as they are a 'coffee bar', then why serve tea and assortment of other drinks? Simple logic that every time a guest wants to have something liquid, it doesn't necessarily have to be 'sweet' doesn't seem to cut ice.
You may enjoy reading this.

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