Beauty of Simplicity

(Mirrored on VentureWoods.org)

As a communiction professional, it has been an endeavour to help corporates and brands keep their visual and text communication simple. To convince them that ‘less is more’ :)

I regularly rework my own and my colleagues copy to make it shorter by 20-25%. It can work magic.
I chanced upon this article a couple of months ago. Talks about why and how google keeps its home page simple, and more. Really one of my favourites.

Enjoy.

(What did bring a smile to my face was that the article itself is over 3000 words :) - but worth it, I promise.)

Tea Boutique?

One of my favourite stores in Delhi/ I like to call it a boutique/ is Aap ki Pasand in Darya Ganj. Located diagonally opposite Golcha Cinema, the store is a veritable treasure-house for tea lovers.

I do not claim to be a tea connoisseur but I like my cuppa and I like it different from time to time. Assam, today; tomorrow it can be earl-grey (no milk)... I can go on. Until some time ago, my meals were not complete without a nice cup, but I have had to give up that habit on account of my stomach ache that just refused to go away.

I visit the store, whenever I can - among the things I like to do whenever I just want some time with myself. Day-before was such a day. I ordered a few packs of Masala Chai (the best I have found anywhere) and settled down to indulge myself with some great tea, prepared as only a tea taster's establishment could, with the lot of TLC.

Camomile iced tea came first (priced, unbelievably, at just Rs 20/-). Nice champagne colour and soothing, tender flavour. I wanted to try more and settled for a cup of Darjeeling summer flavour - best had without milk, the 'summer' is more full-bodied than the milder spring option. I prefer spring, I decided. A wonderful half-an-hour sipping through fine tea, flipping through the 'wildlife' issue of Times Journal of Photography, I could easily be in heaven.

Though they now accept orders over the net, I would gladly stay a touch and feel person!